Elevating Programmatic Advertising Precision with Adzylytics and Eyeota Collaboration

Adzylytics + Eyeota = Precision-Powered Advertising

Introduction

In the dynamic realm of digital advertising, precision and personalization are paramount. At Adzylytics, our commitment to delivering impactful programmatic campaigns has led us to partner with Eyeota, a global leader in audience data solutions. This collaboration marks a significant upgrade, enabling us to offer our clients enhanced targeting capabilities, deeper insights, and improved campaign performance.

Why Eyeota is a Game-Changer for Adzylytics

1. Access to High-Quality, Privacy-Compliant Data

Eyeota provides access to over 60,000 audience segments across B2B and B2C markets, encompassing demographics, interests, purchase intent, and more. This vast repository allows Adzylytics to refine targeting strategies, ensuring ads reach the most relevant audiences while adhering to stringent privacy standards.

2. Enhanced B2B Targeting Capabilities

Targeting B2B audiences requires a nuanced approach. Eyeota's partnership with Dun & Bradstreet empowers us to leverage firmographic data, including company size, industry, and job function. This precision facilitates Account-Based Marketing (ABM) strategies, enabling us to connect with key decision-makers effectively.

3. Proven Success Across Industries

Eyeota's track record speaks volumes:

• A global financial services firm more than doubled their campaign click-through rate and reduced cost per landing page view by 78% using Eyeota's audience profiles .

• IBM achieved a 46% lower cost-per-engaged-visit by utilizing Eyeota's B2B Predictive Audiences .

  These case studies underscore the tangible benefits of integrating Eyeota's data solutions.

  
  

  How This Partnership Enhances Adzylytics' Offerings

  
  

  1. Improved Campaign Performance

  By incorporating Eyeota's high-quality data, Adzylytics can deliver more personalized and relevant ads, leading to higher engagement rates and better ROI for our clients.

  2. Scalable Reach

  Eyeota's global data footprint allows Adzylytics to extend campaign reach across multiple markets, ensuring consistent messaging and targeting precision worldwide.

  3. Custom Audience Creation

  With Eyeota's AI-powered tools, we can craft bespoke audience segments tailored to specific campaign goals, enhancing the effectiveness of our advertising strategies.

  
  

  Summary

  The integration of Eyeota's robust data solutions into the Adzylytics platform represents a significant advancement in our mission to provide clients with cutting-edge programmatic advertising services. This partnership equips us with the tools to deliver more precise, scalable, and data-driven campaigns, ensuring our clients stay ahead in the competitive digital landscape.

  Ready to experience the enhanced capabilities of Adzylytics powered by Eyeota?