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Exploring the Programmatic Realm: Clarifying Widespread Misunderstanding

Updated: May 8



In the dynamic world of digital advertising, programmatic advertising has become a buzzword often accompanied by various misconceptions and assumptions. As the programmatic expert at Adzylytics, I frequently encounter questions from clients seeking clarity. Let’s address some common questions and clarify the facts, correct any digital marketing misconceptions. 


Q: Is Programmatic Advertising Exclusive to Large Advertisers or big budgets only?

A: No, Small and medium-sized businesses can also leverage programmatic advertising for targeted and efficient ad placements. Platforms like Adzylytics has been built for MSMEs advertisers for their benefits. However, programmatic does attract advertisers seeking better CPM rates with ad spaces across the internet. With better understanding, after various experiments advertisers set the stage for their future ready solution for brand awareness and lead generation campaigns, retargeting and many more.


Q: Does Programmatic Have No Connection/Advantage for Google Search?

A: Programmatic advertising and Google Search advertising serve different purposes within the digital marketing landscape. Programmatic is manily automated approach of buying and selling of display, video, and native ads across various online platforms. And, Google Search advertising focuses on displaying ads in response to user queries on the Google search engine and/or advertsing across Google Display Network, YouTube, and other Google-owned properties.As explained, taking both approach together can forge a holistic digital marketing approach, elevating overall visibility.


Q. Is programmatic advertising is expensive?

A. No. The cost of programmatic advertising can vary widely based on several factors, but in fact it’s not more expensive than other forms of digital advertising. However, the cost keeps varing with factors like your campaign goal, selction of ad formats and creatives, targeting criterias, ad inventory quality, geo locations, platforms and technology, trends and seasons like festivals or adminssion seasons for educational institutes etc. Programmatic advertising on Adzylytics can be cost-effective when managed strategically.


Q: Is Real-Time Bidding (RTB) the Core of Programmatic?

A: Absolutely. Real-time bidding is a fundamental and core process of the programmatic advertising, allowing advertisers to bid on ad impressions in real-time auctions. This dynamic process provides flexibility and immediate access to ad inventory across the internet. Demand side platforms like Adzylytics has to work closly with Ad exchanges where these auctions are carried out and needs to have ML enabled algoriths to make sure optimized spend with higher winning probabilities.


Q: Is Programmatic More Suited for B2B or B2C Markets?

A: Infact, programmatic advertising is well suited for both B2B and B2C industries, as their needs for advertising to their audience is same except identification of audience. The key is to understand your target audience and leveraging programmatic to reach them efficiently. So, audience selection is something you need to be very keen on. It’s a versatile tool adaptable to diverse marketing objectives.


Q: How Can Small Advertisers Dip Their Toes into Programmatic?

A: Small advertisers can always start with user-friendly and with no commitment to spend Demand-Side Platforms like Adzylytics. Adzylytics provide accessible interfaces, easy to setup & monitor campaigns and support for smaller budgets, making programmatic entry more manageable.


In conclusion, advertising is not a one-size-fits-all solution, you need right strategy, experimental mindset and exploring different audience & geo and lots of data analysis to reach the sweet spot for your advertising goal.

Adzylytics, it’s an accessible and powerful tool for advertisers of all scales, offering dynamic opportunities for efficient ad placements and targeted audience reach. Targeting can be more granular and data-driven, allowing for efficient spending, costs can vary, and it’s important to align your strategy with your specific marketing objectives and budget constraints


As the Programmatic expert at Adzylytics, I invite you to explore the world of programmatic advertising with confidence and discover the unique advantages our platform brings to the table. The future of digital advertising is dynamic, and Adzylytics is here to lead the way. 


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